How To Use SEO For Explosive Results

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Search Engine Optimization (SEO) is a set of techniques used to improve a site’s visibility in search results. Search engines use several factors to determine your position in results. Sometimes SEO is all about ensuring that your site has a structure that search engines can understand. True SEO involves optimizing your site for search engines as well as human visitors.

WHY YOU CAN’T IGNORE SEO

Search engines lack intelligence. They can’t figure out what your site is about if you do not provide enough clues. Consider this example. You posted some family photos on your personal blog. Your human visitors can view these photos and appreciate them. But search engines can’t do that – they can’t understand photos. By simply adding ALT tag to your images, you can tell search engines what those photos are. SEO consists of several such tricks that allow search engines to understand your content. While optimizing your site for search engines, make sure that your content is structured properly.

You have to understand the limitations and capabilities of search engines to optimize your site for them. Without SEO, making your sites visible in search results will be difficult.

HOW TO OPTIMIZE YOUR SITE FOR SEARCH ENGINES

In order to optimize your site for search engines, you need to understand how search engines work. The search landscape includes search systems, search sites, search directories, and search engines.

SEARCH SITE – Search sites are websites that allow you to search. Google and Bing are search sites, and so are Yahoo and AOL.

SEARCH SYSTEM – Some search sites show search results provided by other search sites. Google is a search system because it shows its own results; it also provides data to search sites like AOL.

SEARCH DIRECTORY – Search directories contain information about various websites. Yahoo.com is an important search directory.

SEARCH ENGINE – Search engines are systems that index the webpages inside websites. The most popular search sites are Google, Bing and Yahoo. These sites would search the web based on the keywords provided by you.

SOME PROVEN SEO STRATEGIES

IMPROVE YOUR LINK POPULARITY

If you want to make your site visible in search results, it should have at least some links pointing towards it. If you are trying to rank for highly competitive keywords, you will need a lot of incoming links. A lot of these links should also contain your keywords in anchor text. Generally speaking, sites that enjoy good link popularity tend to rank well in search results.

INCOMING LINKS HELP YOUR SITE IN SEVERAL WAYS:

Search engine spiders follow links, so if other websites link to your content, it will get indexed faster.

Links are a mark of approval. If you have more incoming links than your competitors, search engines will assume that your website is better than theirs and this will improve your position in SERPs. Links from well-known sites are more valuable than links from obscure sites.

KEYWORD RESEARCH

When people look for information online, they type in a word or words into the search box. Keyword research is an important aspect of SEO. Your goal should be ranking for the ‘right’ keywords.

WHAT ARE THE RIGHT KEYWORDS?

How will you determine the value of particular keywords? Consider this situation: you are running an online store selling shoes. Using some web analytics tools, you can find the keywords that drive people to your site. Using the same tools, you can figure out how many sales you make from each keyword. So, for example, if visitors searching for black boots are more likely to buy than those looking for brown shoes, the keyword ‘black boots’ is more valuable.

Before targeting a particular keyword, ask yourself if that keyword is relevant to your content. Will people who land on your site after searching for that keyword find what they want? Will this traffic lead to financial gains? If the answer is “Yes”, go ahead and target those keywords. However, if you don’t sell black boots, there is no point in going for that keyword.

SEARCH FOR THE KEYWORDS YOU ARE TRYING TO RANK FOR

Type your targeted keywords into the search box and see what sites are ranking for these keywords. This will provide you valuable information about your competition.

MEASURE AND TRACK SUCCESS

If you want to improve it, you have to measure it. When it comes to SEO, measurement is crucial. So analyze the data about your rankings, links, and referrals.

FIND OUT HOW VISITORS LAND ON YOUR SITE

Keep track of every source of traffic to your website. These include the following:

DIRECT TRAFFIC – These are people who land on your site by typing in your URL in the address bar or clicking on email links that do not have tracking codes.

REFERRAL TRAFFIC – This refers to people who visit your site by clicking on your links spread across the web and in your branding campaigns.

SEARCH TRAFFIC – This refers to people who visit your site after clicking your listing in search results. These visitors are the ones you have to track through SEO.

You can measure your SEO results using several metrics, including:

VISITS REFERRED BY PARTICULAR KEYWORDS / KEY PHRASES – The keywords that drive people to your site need to be analyzed properly. See if there are any new trends.

PAGES THAT GET AT LEAST ONE VISITOR FROM SEARCH RESULTS – This is another metric that you can use to monitor the overall performance of your SEO campaigns.

COMMON MYTHS ABOUT SEO

KEYWORD STUFFING

This used to work in the olden days, but now it will attract a penalty. Keywords have to be used intelligently throughout the text and they should not stick out. Don’t add keywords just for the sake of increasing keyword density. That tactic no longer works.

PAID CAMPAIGNS WILL IMPROVE YOUR ORGANIC RESULTS

There is absolutely no evidence to believe that your performance in organic search results will improve if you spend on PPC ad campaigns. You don’t have to spend on PPC if you invest in high quality SEO.

SHOULD YOU HIRE AN SEO EXPERT?

If your budget permits it, hire an SEO expert. Hiring an SEO expert when redesigning your site or launching a new site is a good idea. This way, you will be able to ensure that your website is optimized for search engines from the bottom up. A good SEO professional can also improve the performance of your existing site.

QUESTIONS YOU SHOULD ASK AN SEO EXPERT

  • Can you share your success stories with me?
  • Do you employ strategies that violate Google’s webmaster guidelines?
  • What kind of improvement can I expect to see?
  • When will I start seeing the results?
  • Have you worked with other sites in my industry?
  • What are the techniques that you use to improve rankings?
  • Have you done SEO for international sites?

But before you hire an SEO expert, make sure he is worth his salt. There are several SEO experts out there, but only a few provide real results. The SEO process is not difficult, but it takes a lot of time and research. So if you have the time for it, it is recommended to try SEO on your own. However, since a typical entrepreneur does not have hours on end, people generally hire SEO experts.

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