Search engines lack intelligence. They can’t figure out what your site is about if you do not provide enough clues. Consider this example. You posted some family photos on your personal blog. Your human visitors can view these photos and appreciate them. But search engines can’t do that – they can’t understand photos. By simply adding ALT tag to your images, you can tell search engines what those photos are. SEO consists of several such tricks that allow search engines to understand your content. While optimizing your site for search engines, make sure that your content is structured properly.
In order to optimize your site for search engines, you need to understand how search engines work. The search landscape includes search systems, search sites, search directories, and search engines.
SEARCH SITE – Search sites are websites that allow you to search. Google and Bing are search sites, and so are Yahoo and AOL.
SEARCH SYSTEM – Some search sites show search results provided by other search sites. Google is a search system because it shows its own results; it also provides data to search sites like AOL.
SEARCH DIRECTORY – Search directories contain information about various websites. Yahoo.com is an important search directory.
IMPROVE YOUR LINK POPULARITY
If you want to make your site visible in search results, it should have at least some links pointing towards it. If you are trying to rank for highly competitive keywords, you will need a lot of incoming links. A lot of these links should also contain your keywords in anchor text. Generally speaking, sites that enjoy good link popularity tend to rank well in search results.
INCOMING LINKS HELP YOUR SITE IN SEVERAL WAYS:
Search engine spiders follow links, so if other websites link to your content, it will get indexed faster.
When people look for information online, they type in a word or words into the search box. Keyword research is an important aspect of SEO. Your goal should be ranking for the ‘right’ keywords.
WHAT ARE THE RIGHT KEYWORDS?
How will you determine the value of particular keywords? Consider this situation: you are running an online store selling shoes. Using some web analytics tools, you can find the keywords that drive people to your site. Using the same tools, you can figure out how many sales you make from each keyword. So, for example, if visitors searching for black boots are more likely to buy than those looking for brown shoes, the keyword ‘black boots’ is more valuable.
Before targeting a particular keyword, ask yourself if that keyword is relevant to your content. Will people who land on your site after searching for that keyword find what they want? Will this traffic lead to financial gains? If the answer is “Yes”, go ahead and target those keywords. However, if you don’t sell black boots, there is no point in going for that keyword.
SEARCH FOR THE KEYWORDS YOU ARE TRYING TO RANK FOR
Type your targeted keywords into the search box and see what sites are ranking for these keywords. This will provide you valuable information about your competition.
MEASURE AND TRACK SUCCESS
Keep track of every source of traffic to your website. These include the following:
DIRECT TRAFFIC – These are people who land on your site by typing in your URL in the address bar or clicking on email links that do not have tracking codes.
REFERRAL TRAFFIC – This refers to people who visit your site by clicking on your links spread across the web and in your branding campaigns.
SEARCH TRAFFIC – This refers to people who visit your site after clicking your listing in search results. These visitors are the ones you have to track through SEO.
You can measure your SEO results using several metrics, including:
VISITS REFERRED BY PARTICULAR KEYWORDS / KEY PHRASES – The keywords that drive people to your site need to be analyzed properly. See if there are any new trends.
This used to work in the olden days, but now it will attract a penalty. Keywords have to be used intelligently throughout the text and they should not stick out. Don’t add keywords just for the sake of increasing keyword density. That tactic no longer works.
PAID CAMPAIGNS WILL IMPROVE YOUR ORGANIC RESULTS