PPC (pay-per-click) campaigns are often considered costly, and that’s because many are not aware of some simple and important money-saving tricks. These tricks/tips will not only save your business money but also provide you a better perspective of the whole PPC strategy.
Until and unless you understand the actual difference between broad match, broad match modifier, exact match, and phrase match keywords; your PPC campaign cannot be well-designed and structured.
By opting for broad match keywords, your ads can populate even in scenarios where user’s misspell the keyword, or just conduct a related search. If you aren’t aware of this bit of information, you need to check Google’s chart and examples explaining the uses of different match types.
If your business belongs to an industry that encounters large search volumes, applying phrase match, exact match, or broad match modifier can be highly useful. The same applies when your ads are designed to target large audiences for maximum utilization.
You need to review your PPC performance based on the flow of visitors and conversions according to the day, time, and location.
While dealing with biggest visitor turnouts and conversions, you’re likely to come across peaks and troughs. Times when the incoming traffic is high and when it is low. Narrowing the peaks segment into hourly slots per day of the week will boost the performance of your AdWords campaign.
Also, using location data along with peaks (time and day) data will be helpful to target ads, and adjust bids to get the best possible results.
Mobile browsing is growing by leaps and bounds year after year. Impressions and clicks, through mobile devices, are constantly increasing. Make sure you harness this traffic. You can no longer afford to ignore mobile traffic. Your sites have to be mobile-friendly, providing top quality mobile browsing experience. Focus on creating dedicated ads for mobiles, which can handle specific mobile language. And you will see an increase in click-through rates.