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Case Study



Coolway

How a CoolSculpting expert increased conversions and visibility among its target audiences.

Overview

CoolWay CoolSculpting had a painless, non-invasive, and FDA-approved way to freeze away fat and reshape the body. What they needed was to overcome misperceptions about the procedure among their target audience and boost brand awareness in order to drive conversions. By creating a unique messaging strategy and multi-channel approach, CODESM was able to boost visibility and distinguish CoolWay as the place to pursue fat reduction in the area.

The Challenge

CODESM’s challenge was to present CoolWay’s CoolSculpting approach as a desirable and safe way to reshape the body. CODESM also needed to distinguish CoolWay from other CoolSculpting providers in the area. As a result, it was important to address consumer concerns about the procedure, as well as educate audiences about the nature of CoolWay’s approach to CoolSculpting.

The Approach

CODESM’s solution was to create a messaging strategy and then implement it across multiple platforms. The messaging strategy focused on CoolWay’s unique selling points (USPs) and fleshed out a brand identity that targeted consumers’ concerns about CoolSculpting and fat reduction. Once the messaging strategy was in place, CODESM developed a conversion-driven website to serve as a platform for generating and nurturing leads. They also created social media templates to maintain consistency and developed an active social media presence and targeted social media ads. These posts and ads focused on special promotions, educational topics, CoolSculpting results, and CoolSculpting misconceptions. In addition, CODESM developed print materials for distribution to target audiences.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Billboards

Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Protection and enhancement of brand reputation across social media channels and online platforms, building and maintaining a positive public image.

Conversion Rate Optimization

Optimization of the marketing funnel to drive high-quality traffic and convert leads into loyal customers, increasing conversions and boosting ROI.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

Create visually compelling and professional designs that effectively communicate your brand's message across digital and print media, ensuring a cohesive and impactful visual identity.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Craft compelling, branded content that moves consumers through the sales funnel, turning leads into paying customers.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Creatives

CoolWay expanded their online presence with compelling graphics, copy, and website.

  • All
  • Social Media
  • Website
  • Print
  • Photography

Conclusion

Since beginning work with CoolWay, CODESM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.

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