Email marketing a great way for medical spas to reach out to new leads, convert them into customers, and keep them coming back for more. It’s extremely cost-effective and offers automated yet personalized communication at scale. We can help your business make the most of email marketing with these templates to get you started.
Below you’ll find an email workflow template specifically for medical spas. It will help you nurture leads and polish the customer experience with efficient communication about appointments, demonstrating that your practice is professional and organized while removing some of the workload from your staff.
Statistics from Constant Contact show how effective email can be as a communication channel for a medical spa. They reveal that the beauty and wellness industry enjoys an open rate of 28.5% and a comparatively low bounce-rate of 8%, which means your med spa email marketing efforts are likely to bear fruit.
Email Templates for Med Spas
So, use the below workflow as a framework to build your med spa’s email communication.
New lead initial contact
Reach out to a new prospective patient with information about your practice, and include a link to your website or a brochure to inform them about the treatments your practice offers and the experience they can expect. Introduce yourself and encourage them to get in touch with any questions.
Hi {{prospect name}},Copy To Clipboard
Are you looking for a medical spa in {{your area}}? Look no further than {{your practice}}, a world-class practice where you’ll find a calm, healing atmosphere with treatments for everything from damaged and aging skin to permanent hair removal and more.
You can see the full list of treatments available on our website, here: {{website link}}
Is there something specific that you’re looking for? I’m happy to answer any questions.
I look forward to hearing from you.
Kind regards,
{{Your name}}
{{your contact number}}
Appointment booked
Give patients peace of mind after they’ve booked their first appointment by firstly confirming the booking details in writing, but also to request any information your practice requires, such as medical history or insurance details.
Hello [patient name], Thank you for making an appointment with [your practice]. We look forward to seeing you on [appointment date] at [appointment time]. Please fill in the attached form and return it to us ahead of your appointment. Don’t hesitate to reach out should you have any questions or concerns. I’ll be more than happy to assist. We look forward to seeing you. Kind regards, [your name]Copy To Clipboard
[your contact number]
Lead going cold
For leads that opted into your email marketing some time ago but have so far not made an appointment, send an email that reminds them about your business, the services available, and offer some reassurance about your practice’s good reputation.
Hi [prospect name], A while back, you were looking at the treatments and services we offer at [name of practice]. If you’re still looking a medical spa with a solid reputation, you need look no further. We’ve helped many patients like yourself with treatments that leave them looking and feeling healthier and younger. To see how we can help you, take a look at our website: [website link] Or feel free to contact me directly with any questions. Kind regards, [your name] [contact number]Copy To Clipboard
Day before appointment
The day before a scheduled appointment, send out a reminder and give them another opportunity to raise any concerns or ask any questions.
Hi [patient name], I’d just like to remind you about your medical spa appointment tomorrow with [name of practice] at [appointment time]. Please try to arrive 5 to 10 minutes early, if you can. If you have any questions or concerns, please let me know, and I’ll be happy to assist. See you tomorrow! Kind regards,Copy To Clipboard
[your name]
[your contact number]
Follow-up after appointment
A day after a patient has been to your practice, send them a message to ask if they enjoyed the experience and if they are happy with the treatment they received. If something was unsatisfactory, this will give you an early opportunity to address it and assuage them.
Hi [patient name], I’m just following up to see if everything went well with your appointment yesterday. We take pride in the quality of our care, but if anything wasn’t satisfactory, please do let me know, and I’ll address it immediately. We look forward to seeing you again. [your name]Copy To Clipboard
[your contact number]
Ask for a review
After a patient has visited your practice for treatment more than once, ask them if they would be willing to write a review on your preferred platform. Returning patients are more likely to write a positive review, which will be valuable for attracting new clientele.
Hi [patient name], I hope that you’ve seen some positive results since your first appointment at [your practice] and that you’ve enjoyed your experiences with us so far. We’d be truly grateful if you took a moment to write us a review on [platform] here: [link to platform]. Thank you! [your name]Copy To Clipboard
[contact number]
Reconnect with past patients
If a patient hasn’t been to your practice in a significant amount of time (a year or more), send them a message to see how they are. They may be considering further treatment, and this might prompt them to return to your practice.
Hi [patient name], It’s been a while; I hope you’ve been well. I also hope that you saw some positive results after receiving treatment at [your practice]. If you would ever like further treatment, or even just some information and advice, please keep us in mind. Take a look at what else we offer: [link to website] Until next time, [your name]Copy To Clipboard
[contact number]
Get Your Email Marketing Strategy Right
These email templates will help you communicate more effectively with your patients and make them feel cared for. Good communication builds trust, and this is especially important with a medical practice. When patients feel reassured and comfortable, they’ll be more likely to choose your practice. Email is a great way to achieve that, and we can help you make the most of it. Get started by getting in touch with CODESM.
