Email marketing is a tried and trusted channel for real estate agents, like in so many other industries. It offers a measurable return on investment with the right approach. As a cost-effective means to reach more clients and potential clients, you too can use email to convert leads and keep client communications running smoothly. These templates will help you do just that.
Real estate agents would be making a mistake not to utilize email for marketing and client communication at every stage of the sales funnel, from first contact to a post-sales follow-up.
Consider the fact that real estate enjoys an email open rate of 28.33%, according to stats from Constant Contact, which is much higher than many other industries, and means that nearly one in three recipients, on average, will be receptive to your email marketing efforts.
The beauty of email is the ability to scale up your marketing and communication using automation, and the ability to segment your database to ensure every client receives messages tailored to their stage in the sales journey, both for homebuyers and sellers.
Essential Email Templates for Real Estate
Try using these email templates to create an effective email communication strategy:
New lead initial email
Homebuyer
Establish contact with a new home-buyer lead that has opted in and break the ice in a friendly and personal way that still gets the point across about what your business can offer.
Hi [client name],
Looking for a home to call your own? We’ve got this.
I’m a real estate agent with [name of your company] and we turn home-seekers into happy homeowners in [geographic area].
We have some amazing properties available, which you can see on our website. Take a look:
I look forward to hearing from you soon.
Kind regards,
[your name]
[your contact number]
Home-seller
Break the ice with new leads who are looking to sell their properties.
Hi [client name],
Looking to sell your home? We’ve got this.
I’m a real estate agent with [name of your company] and we connect home-sellers with homebuyers in [geographic area].
I’d be happy to help you find a buyer for your home, so get in touch.
I look forward to hearing from you soon.
Kind regards,
[your name]
[your contact number]
Follow-up after first meeting
After meeting with a potential new client, whether in person or virtually, send them a follow-up message to encourage them to choose your real estate business.
Homebuyer
Hello [client name],
It was great to meet you and I foresee success ahead
We’ve helped many people find their ideal homes, and I’ll be happy to help you do the same.
Would you like to know more about what we can offer? I’m happy to answer any questions, so feel free to drop me a line.
Thanks,
[your name]
Home-seller
Hello [client name],
It was great to meet you and I foresee success ahead.
We’ve helped many people to get a great price on their homes, I’ll be happy to help you do the same.
Would you like to know more about what we can offer? I’m happy to answer any questions, so feel free to drop me a line.
Thanks,
[your name]
Lead going cold
For leads that don’t respond to initial messaging after a few weeks, reach out to them again to remind them that your business can still be of help if they’re still looking to buy or sell a property.
Homebuyer
Hi [prospect name],
I hope this finds you well.
If you’ve not yet been successful in finding a home in [geographic area], perhaps it’s time to give [your business name] a try.
If there’s anything you’d like to know about the beautiful homes we have available and what we can offer, please let me know.
It pays to turn to an experienced professional for something as important as buying a new home.
Kind regards,
[your name]
Home-seller
Hi [prospect name],
I hope this finds you well.
If you’ve not yet been successful in finding a buyer for your home in [geographic area], perhaps it’s time to give [your business name] a try.
If there’s anything you’d like to know about the beautiful homes we have available and what we can offer, please let me know.
It pays to turn to an experienced professional to get the best possible price for your property.
Kind regards,
[your name]
New client early phase
A new client that has recently signed on with your real estate business either to buy to sell will be appreciative of an email to welcome them and establish a communication channel for any questions they may have or points they may wish to discuss.
Homebuyer
Hi [client name],
Getting a great price for your ideal home takes more than luck, it takes a real estate agent who knows their stuff.
You’ve got one right here, and I’ll soon have you signing the paperwork and moving in.
If you have any questions or concerns along the way, I’ll be more than happy to assist so don’t hesitate to contact me.
Chat soon,
[your name]
[your contact number]
Home-seller
Hi [client name],
To get the best price for your home you need a real estate agent who knows their stuff.
You’ve got one right here, and I’ll soon have a buyer signing the paperwork.
If you have any questions or concerns along the way, I’ll be more than happy to assist so don’t hesitate to contact me.
Chat soon,
[your name]
[your contact number]
Transaction concluded
Once a property sale has been wrapped up and signed off, wish your clients well and remind them to keep your business in mind next time they plan to buy or sell a home.
Homebuyer
Hi [client name],
I’m so glad to have been able to help you find your home. On behalf of everyone at [name of your business], I wish you many happy years there.
Of course, if you ever find yourself on the property market again, please do keep us in mind.
Until next time,
[your name]
[your contact number]
Home-seller
Hi [client name],
I’m so glad to have been able to help you sell your home. On behalf of everyone at [name of your business], I wish you the very best in your new chapter.
Of course, if you ever find yourself on the property market again, please do keep us in mind.
Until next time,
[your name]
[your contact number]
Testimonial request
A while after the completion of a sale, send both past buyers and sellers a message to ask if they would be willing to write your real estate business a review on your preferred platform.
Hi [client name],
I hope things have been going well since we last spoke.
Is there any chance you’d be willing to reflect on your experience with [your company name], and write us a review on [platform name], here: [platform link]
It would mean a great deal to us.
Thank you!
[your name]
[contact number]
Follow-up mail
Depending on your market, you may want to wait a few years before remarketing to your database. There is a chance they’ll be considering selling or buying another property.
Hi [client name],
It’s been a while. I hope you’ve been well.
If you’re looking to move with the times and buy or sell, please do keep us in mind.
It would be great to do business with you again.
[your name]
[contact number]
Get Your Email Marketing Strategy Right
Boost the efforts of your real estate business to convert leads, maintain contact with clients and remarket to your database using the email templates above. Whether buying or selling, they will help improve the customer experience for your clients throughout the sales process. And there are plenty of other ways our expertise can give you an edge, so get in touch with CODESM and boost your real estate marketing.
