The Ultimate Social Media Image Size Guide for 2025: New Platforms, New Possibilities

Instagram Profile Photos Dimensions

• Size: 320×320 px is recommended, though it is displayed at 110×110 px.
• Key Tip: The image is cropped into a circle, so ensure the focus is centered to avoid losing important elements.

Feed Posts Dimensions

• Square Posts: Stick to 1080×1080 px for a balanced look across devices.
• Vertical Posts: Use 1080×1350 px to maximize screen space on mobile, where the majority of Instagram users browse.
• Landscape Posts: 1080×566 px is ideal for wide visuals, such as panoramic shots or group photos.

Instagram Stories Dimensions

• Optimal Size: 1080×1920 px with a 9:16 aspect ratio.
• Best Practices: Keep important design elements (e.g., text or CTAs) at least 250 px away from the top and bottom of the image to avoid being obscured by Instagram’s UI elements.

Reels Dimensions

• Size: 1080×1920 px, with a vertical 9:16 ratio, ensuring fullscreen visibility.
• Cover Photo: Use the same dimensions (1080×1920 px) for a polished presentation on your profile grid.
• Key Note: Reels are shown in different aspect ratios depending on where they appear (1:1 in the profile feed, 4:5 in the home feed, 9:16 in Reels tabs), so keep key elements centered.

Carousel Posts Dimensions

• Square Format: Use 1080×1080 px for consistency across all images in a carousel.
• Vertical Format: 1080×1350 px works well for content geared toward mobile users.
• Tip: A cohesive visual style across carousel slides improves storytelling and audience engagement.

Ads Dimensions

• Feed Ads: Recommended size is 1080×1080 px (square) or 1080×566 px (landscape). Avoid heavy text, as Instagram prioritizes clean and visually appealing ads.
• Stories Ads: Stick to 1080×1920 px for full-screen coverage. Avoid placing text and logos in the top and bottom 14% of the image to prevent them from being covered by overlays or CTAs.

Vertical Video Growth

With the sustained rise of Reels, vertical video continues to outperform other formats in terms of reach and engagement. Brands prioritizing this format will stay competitive in 2025.

Interactive Story Features

Polls, questions, and clickable links in Stories are growing in popularity. Pairing these interactive elements with visually compelling images ensures higher engagement.

Cohesive Grid Aesthetics

Maintaining a visually consistent Instagram grid helps strengthen brand identity. Using tools like content planners ensures that posts align with your overall visual strategy.

AI-Enhanced Content

AI tools are becoming essential for streamlining the creation of Instagram-optimized visuals, enabling rapid resizing and design.

Profile and Cover Photos Dimensions

• Profile Photo: The image is displayed as a circle, so center the focal point to avoid losing key elements. While the minimum size is 196×196 px, using a larger resolution (e.g., 320×320 px) is recommended for clarity.
• Cover Photo: Facebook’s cover photos differ between desktop and mobile. Ensure key information (e.g., logos or text) is centered or aligned to the right to avoid overlap with the profile picture.

Story and Reels Content Dimensions

• Facebook Stories and Reels perform best in a vertical 9:16 aspect ratio (1080×1920 px). This format ensures full-screen coverage and immersive experiences.
• Leave a 250-pixel margin at the top and bottom to ensure your text, logos, or calls-to-action (CTAs) are not obscured by overlays or buttons.

In-Feed and Carousel Posts Dimensions

• Square images (1080×1080 px) are versatile and provide a balanced appearance on both desktop and mobile. For vertical content, opt for 1080×1350 px to prioritize mobile optimization.
• Carousels, which allow up to 10 images, are an excellent format for storytelling or showcasing multiple products. Keep the design consistent across all slides to maintain cohesiveness.

Event and Group Covers Dimensions

Event and group covers require a large resolution for clarity (1920×1005 px and 1640×856 px, respectively). Avoid text-heavy designs and prioritize striking visuals to draw attention.

Ad Images Dimensions

• Facebook Feed Ads: For feed ads, stick to 1080×1080 px (square) or 1080×566 px (landscape). Keeping the text concise and impactful improves ad performance.
• Stories Ads: Similar to organic Stories, Stories Ads work best at 1080×1920 px with minimal text in the top or bottom margins.

Prioritization of Vertical Video

Short-form vertical videos, such as Reels and Stories, continue to dominate Facebook’s content landscape. Brands leveraging 9:16 content formats see higher engagement rates, particularly with time-sensitive promotions or interactive campaigns.

Rise of Interactive Ads

Interactive ad formats like carousels and Stories ads are seeing greater adoption. These formats encourage users to engage directly with the content, such as swiping through slides or clicking on embedded links.

AI-Driven Content Optimization

Artificial intelligence tools are becoming mainstream for automating image resizing, optimizing ad visuals, and analyzing engagement metrics.

Mobile-First Design Strategy

With most Facebook users accessing the platform via mobile, content that prioritizes vertical formats and mobile-friendly visuals will perform better.

Profile and Header Photos Dimensions

• Profile Photo: Ensure your image is at least 400×400 px for a crisp and professional look. Since profile pictures are displayed as circles, ensure your focal point is centered to avoid cropping.
• Header Photo: Recommended size is 1500×500 px, but remember that the edges may be cropped depending on the screen resolution. Keep critical text or branding in the center.

In-Feed Images Dimensions

• Square Images: 1200×1200 px (1:1 aspect ratio) offers versatility and consistent display across all devices.
• Landscape Images: 1200×628 px (1.91:1 aspect ratio) works best for wide visuals, such as infographics or banners.
• Vertical Images: 1080×1350 px (4:5 aspect ratio) captures attention on mobile and allows for more vertical storytelling.

In-Feed Videos Dimensions

• Use a resolution of 1600×900 px (16:9 aspect ratio) for standard videos. Ensure the content is engaging in the first few seconds, as users scroll quickly.
• Videos support up to 512 MB in file size and can include subtitles for accessibility and increased engagement.

Cards and Carousel Posts Dimensions

• Card Images: For website links or ads, use 800×418 px (1.91:1 aspect ratio) for optimal display. Test the preview using X’s card validator tool to ensure proper formatting.
• Carousels: Carousel posts allow multiple images or videos. Use consistent sizing (800×800 px for square or 800×418 px for landscape) to create a cohesive experience.

Short-Form Video Growth

Videos under 60 seconds are seeing the highest engagement rates. Focus on short, impactful clips with clear messaging to maximize reach.

Carousel Campaigns

Carousel posts are increasingly popular for product launches and storytelling. Brands are using this format to guide users through a sequence of images or videos.

AI-Enhanced Design

AI-driven tools are helping marketers create visuals tailored to X’s specifications, reducing production time and ensuring perfect formatting.

Focus on Accessibility

Including alt text for images and captions for videos is becoming a standard practice to ensure content is accessible to all users.

Personalization in Ads

Personalized visuals, such as dynamic creatives that adapt to user preferences, are becoming more prevalent in X ad campaigns.

Profile Photos Dimensions

• Threads profile images mirror Instagram’s requirements. Upload at least 320×320 px to maintain clarity, and ensure the main design elements are centralized since the image is displayed as a circle.
• Consider using your existing Instagram profile picture for brand consistency.

Post Images Dimensions

• Images should be 1080×1920 px (9:16 aspect ratio), as Threads emphasizes vertical, immersive visuals that work seamlessly on mobile.
• Threads supports a full-screen view for images, so high-resolution uploads are essential to avoid pixelation or distortion.

Carousel Posts Dimensions

• You can include up to 10 images or videos in a single carousel. All visuals in a carousel post should maintain consistent dimensions (1080×1920 px) and a cohesive style for storytelling.
• To ensure a seamless flow, keep transitions between carousel slides visually connected, such as using overlapping elements or a shared color palette.

Post Videos Dimensions

• Videos should also follow the 1080×1920 px (9:16) format for optimal viewing on mobile devices.
• Threads allows users to include videos alongside text and carousel images, making it a versatile tool for both storytelling and marketing campaigns.

Keep It Vertical

Like Instagram Stories and Reels, Threads prioritizes vertical content. Stick to the 9:16 aspect ratio across all images and videos for a polished, professional appearance.

Emphasize High-Resolution Content

Threads posts are viewed primarily on mobile, where pixelation or poor-quality visuals can stand out. Use the highest resolution possible (1080×1920 px or larger) to ensure crisp, sharp images.

Blend Text and Visuals

While Threads encourages conversation-driven posts, accompanying visuals can amplify your message. Use images or videos to complement your text, such as showcasing products, sharing behind-the-scenes moments, or adding infographics.

Focus on Storytelling in Carousels

Carousel posts are ideal for sequential storytelling, product showcases, or step-by-step guides. Plan the order of your visuals to create a compelling narrative that encourages users to swipe through.

Brand Consistency

Maintain a cohesive aesthetic between Threads and Instagram. Use the same brand colors, fonts, and styles to ensure cross-platform consistency and recognition.

Conversational Visuals

As Threads is designed for quick, conversation-style posts, visuals that evoke emotion or curiosity perform well. Consider pairing minimalistic text-based graphics with engaging captions.

Short-Form Video Focus

Vertical videos (9:16) are gaining traction on Threads, with brands using this format to share quick updates, product highlights, and user-generated content.

Interactive Carousels

Carousel posts are becoming a dominant content format on Threads. Brands that creatively use carousels for storytelling or interactive content see higher engagement rates.

AI-Generated Imagery

AI tools are making it easier to create custom graphics tailored to Threads’ format, reducing production time while maintaining quality.

Profile Photo and Banner Dimensions

• Profile Photo: A square image (400×400 px) is ideal for uploading. Keep critical details centered, as it will display in a circular format.
• Banner/Header Photo: Use high-quality visuals at 1500×500 px with a 3:1 aspect ratio. Avoid cluttered designs and ensure branding elements are visible.

In-Feed Post Images Dimensions

Bluesky supports various aspect ratios:

• Square (1:1): 1200×1200 px for a balanced appearance across devices.
• Landscape (16:9): 1200×675 px for wide-angle visuals or infographics.
• Vertical (4:5): 1200×1500 px for mobile-first content and storytelling.

Maintain consistency in image quality and branding across all posts to ensure a cohesive look.

Carousel Posts Dimensions

Carousel posts allow users to swipe through multiple images. Each slide should be 1200×1200 px (1:1 aspect ratio). A consistent style and narrative across all slides enhance engagement and storytelling.

Video Content Dimensions

Bluesky supports both horizontal (16:9) and vertical (9:16) video formats:

• Horizontal: 1920×1080 px for a cinematic look, suitable for desktops.
• Vertical: 1080×1920 px optimized for mobile viewers and immersive experiences.

Use short-form videos to capture attention quickly, as user attention spans are shorter on social platforms.

Focus on Decentralization and Authenticity

Bluesky’s decentralized model encourages users to share authentic, relatable content. Personalized visuals with minimal filters resonate well with the community.

High Engagement with Carousels

Carousel posts are gaining traction for storytelling, tutorials, or showcasing multiple products. They allow brands to convey more information in a single post.

Mobile-First Video Strategy

Vertical videos (9:16) are a key trend, aligning with the growing preference for mobile-first content consumption.

Minimalistic Design

Clean, minimalistic visuals with bold text overlays or simple branding elements perform better in Bluesky’s streamlined feed.

Personal Profiles Dimensions

• Profile Photo: Ensure a high-resolution image (400×400 px minimum) with the subject centered for circular cropping. Use a professional, clear background for added impact.
• Cover Photo: At 1584×396 px, cover photos should showcase your brand or professional values. Keep key elements centered, as mobile devices may crop the edges.

Company Pages Dimensions

• Logo: Upload a 300×300 px logo for consistency across LinkedIn features, such as company updates, posts, and sponsored ads. Use minimal text for better legibility.
• Cover Photo: At 1128×191 px, this banner is a great space to highlight company values or current campaigns. Test the layout on multiple devices for optimal results.

Post Formats Dimensions

• Square Posts: Use 1080×1080 px images for balanced and visually appealing updates across mobile and desktop.
• Vertical Posts: At 1080×1350 px, vertical images are designed to maximize engagement, especially on mobile.
• Custom URL Images: For links, use 1200×627 px images to ensure they render correctly and remain clickable in previews.
• Video Posts: Maintain a resolution between 256×144 px and 4096×2304 px, depending on the content. Use captions and subtitles to increase accessibility and engagement.

Article Covers Dimensions

LinkedIn articles can feature a 1920×1080 px cover image. Use high-quality visuals with minimal text for a clean, professional presentation.

Ad Images Dimensions

• Sponsored Content: Use 1200×627 px images with minimal text overlay to avoid clutter and ensure better performance.
• Carousel Ads: Maintain 1080×1080 px images for a consistent and polished look across all slides.
• Video Ads: Videos can follow various aspect ratios (16:9, 1:1, or 9:16), but LinkedIn recommends keeping content mobile-friendly.

Long-Form Content Revival

LinkedIn Articles paired with engaging cover images are gaining traction as users seek in-depth insights and thought leadership content.

Interactive Content Formats

Carousel posts and ads are increasingly used to tell compelling brand stories. Ensure your visuals flow cohesively and remain visually appealing.

B2B Video Dominance

Video content continues to outperform static posts in engagement, particularly when optimized for mobile and paired with captions or clear CTAs.

High-Quality Visual Branding

Companies investing in professional-quality logos, banners, and post visuals see stronger brand recall and trust among LinkedIn users.

Profile Photo Dimensions

• TikTok profile photos are displayed as circles but should be uploaded in a 1:1 ratio (200×200 px recommended).
• Use a simple, clear image that represents your brand, ensuring key elements are centered to avoid being cropped.

In-Feed Videos Dimensions

• The primary format for TikTok content is vertical videos with a resolution of 1080×1920 px and a 9:16 aspect ratio.
• Videos should fill the screen completely to maintain user engagement without black bars or cropped elements.
• Supported file types include MP4 and MOV, with a maximum file size of 500 MB for organic content.

Photo Carousel Dimensions

• TikTok’s carousel feature allows users to post multiple images in a slideshow format. Use the same vertical dimensions as in-feed videos (1080×1920 px) to maintain consistency.
• Focus on storytelling through sequential images, keeping text minimal and placing the focus on visuals.

Stories Dimensions

• Stories follow the same dimensions as in-feed videos (1080×1920 px) and provide a temporary, engaging way to interact with your audience.
• Incorporate interactive elements like polls, Q&A, or stickers to drive engagement.

Ad Videos Dimensions

• For TikTok ads, the 9:16 aspect ratio ensures your content appears full-screen and immersive.
• Avoid placing text or critical visuals too close to the edges, as TikTok overlays like CTAs and descriptions may obscure them.

Video Covers Dimensions

A well-designed cover image (1080×1920 px) can significantly improve click-through rates. Choose a frame from your video or upload a custom thumbnail that is visually appealing and relevant.

The Rise of Carousel Posts

With TikTok’s Photo Mode gaining popularity, brands are using carousel posts for step-by-step guides, product highlights, and storytelling.

Interactive Short-Form Content

TikTok continues to push boundaries with interactive features like polls, quizzes, and augmented reality filters, enhancing user engagement.

UGC-Driven Campaigns

User-generated content remains a key driver of brand visibility on TikTok. Encourage users to create content around your brand through challenges, hashtags, and incentives.

Live Video Integration

Live streaming on TikTok is becoming a powerful tool for brands to interact with their audience in real time. It’s particularly effective for product launches, Q&A sessions, and behind-the-scenes content.

AI and Trend Identification

Brands leveraging AI tools to identify trending sounds, hashtags, and formats can capitalize on viral opportunities and boost discoverability.

Profile Photo Dimensions

• Upload a square image (800×800 px) to ensure it displays crisply across devices.
• Keep the design simple and focus-centered, as it will be cropped into a circle.

Banner Image Dimensions

• The ideal banner size is 2560×1440 px. However, only a safe area of 1235×338 px is visible on all devices, so place critical content within that space.
• Use bold, clean visuals with minimal text. Include your logo or tagline in the safe area for consistent branding.

Video Thumbnails Dimensions

• Custom thumbnails are essential for increasing video click-through rates.
• Use bold fonts, contrasting colors, and a clear focus on your subject matter. Text should complement, not overwhelm, the visuals.

YouTube Shorts Dimensions

• Vertical 1080×1920 px videos are ideal for Shorts, optimized for mobile-first audiences.
• Add attention-grabbing captions or on-screen text to keep viewers engaged.

Video Resolution Dimensions

Always upload in 1920×1080 px (HD) or higher for a professional appearance. For premium content, 4K resolution (3840×2160 px) is increasingly popular.

1. Create a Cohesive Brand Identity

• Use a consistent color palette and design style for your profile photo, banner image, and thumbnails.
• Include your brand logo or signature elements in all visuals to build recognition.

2. Optimize Metadata for SEO

• Write keyword-rich titles, descriptions, and tags for every video.
• Include timestamps in descriptions for long-form content to improve viewer experience and ranking.

3. Leverage Playlists and Sections

• Organize videos into playlists based on themes or topics to keep viewers engaged longer.
• Use channel sections to highlight featured content or new uploads.

4. Design Eye-Catching Thumbnails

• Test multiple thumbnail styles to see which drives the most clicks.
• Avoid clutter; use no more than 4-6 words of text on each thumbnail.

5. Focus on Engagement

• Encourage likes, comments, and subscriptions by adding clear CTAs (calls to action) in your videos.
• Respond to viewer comments to build community and boost engagement signals for the algorithm.

Short-Form Content Dominance

YouTube Shorts continues to compete with TikTok and Instagram Reels. Focus on creating snackable, high-impact vertical videos.

Interactive Features

Polls, Q&A sessions, and community tab posts are gaining traction. Use these features to engage subscribers outside of video content.

AI-Powered Video Creation

Tools like Adobe Premiere Pro’s AI features and Canva’s video templates are becoming essential for quick, high-quality video creation.

Long-Form Deep Dives

While short-form videos dominate in engagement, long-form educational and documentary-style content performs well for building authority and trust.

Personalization with Data

Use YouTube Analytics to understand audience demographics and preferences. Tailor your content strategy based on retention rates, watch times, and viewer behavior.

1. Standard Pins Dimensions

Aspect Ratio: The ideal aspect ratio for a standard pin is 2:3 (e.g., 1000×1500 px). This size ensures that your pin appears fully visible in user feeds without being truncated.

Design Tips:

• Use high-quality, vertical images with bold, readable text overlays.
• Include a clear call-to-action (e.g., “Click to Learn More”).
• Avoid using excessive text; aim for balance between imagery and information.

2. Carousel Pins Dimensions

Purpose: Carousel pins allow you to upload multiple images in a single pin, enabling storytelling or showcasing multiple products in one post.

Best Practices: Ensure all slides have a consistent style and ratio (either 2:3 or 1:1). Use concise text on each slide to guide users through the content.

3. Tall/Long Pins Dimensions

Use Case: Perfect for tutorials, infographics, or step-by-step guides. These pins often generate more engagement due to their detailed and actionable nature.

Caution: Avoid exceeding the 1:2.6 aspect ratio, as excessively long pins may be cut off or underperform.

4. Story Pins Dimensions

Key Features: Story pins are full-screen vertical images (1080×1920 px) designed to immerse users in the content. They are ideal for sharing recipes, DIY projects, or travel guides.

Tips: Use minimal text and focus on visually compelling imagery. Incorporate video or animation to boost engagement.

5. Profile and Board Covers Dimensions

• Profile Photo: Use a high-resolution image (280×280 px) that aligns with your brand identity. Avoid cluttered designs, as the photo will be displayed as a circle.
• Board Covers: Choose bold and clear visuals (600×600 px) that represent the theme of the board. This helps users quickly identify the content they’re looking for.

Prioritization of Video Pins

Video pins are gaining traction as they deliver dynamic, engaging content. Optimized for mobile screens, vertical video pins (9:16) are ideal for tutorials, product showcases, and brand storytelling.

Interactive Pins with Idea Features

Pinterest’s Idea Pins allow users to create multi-page pins, combining photos, videos, and text. These pins drive deeper engagement by encouraging users to interact with each step of your content.

AI-Driven Visual Search

Pinterest continues to invest in AI technology, making visual search a key discovery tool. Use clear, high-quality visuals that align with keywords to improve searchability.

Shop the Look and Rich Pins

Rich Pins and “Shop the Look” features allow users to shop products directly from pins. Ensure product images are clear, properly tagged, and feature minimal distractions.

Snapchat Stories Dimensions (1080×1920 px)

• Stories are Snapchat’s bread and butter. Use vertical, full-screen visuals (9:16 aspect ratio) to provide immersive experiences.
• Leave safe zones at the top and bottom to avoid interference with Snapchat’s UI elements like text overlays, profile icons, or buttons.

Snapchat Ads Dimensions (1080×1920 px)

• Like Stories, Snapchat ads should be vertically oriented and visually striking.
• Use minimal text and focus on compelling visuals or animations to capture user attention quickly.
• Video ads should ideally be 3–5 seconds long but can extend up to 10 seconds for more complex campaigns.

Geofilters Dimensions (1080×1920 px)

• Geofilters are overlay graphics users can apply to their snaps.
• Design with ample negative space so users’ photos remain visible beneath the filter.
• Avoid placing critical design elements (e.g., text or logos) near the edges, as they might get cropped or covered.

Spotlight Videos Dimensions (1080×1920 px)

• Spotlight is Snapchat’s response to TikTok and Instagram Reels. Videos should be optimized for short, snappy content with a vertical 9:16 layout.
• Keep videos under 60 seconds and ensure your content is highly engaging from the first few seconds.

Bitmoji and Profile Images Dimensions (400×400 px)

Profile pictures are displayed as a circle but uploaded as a square. Keep the focal point centered to avoid cropping out important elements.

Short-Form Video Dominance

With Spotlight’s growing popularity, short-form video content continues to be the main driver of engagement. Brands should prioritize creating engaging and creative videos tailored to younger audiences.

Interactive Ad Formats

Interactive AR Lenses and Filters are increasingly being used for campaigns. These formats encourage user participation and boost brand recognition.

Hyper-Localized Geofilters

Custom Geofilters for events, local promotions, and targeted campaigns remain an effective tool for driving engagement.

Increased Personalization

With Snapchat’s focus on personalization through AR lenses and Bitmoji integrations, brands should explore creating custom filters or branded Bitmojis to connect with users on a deeper level.