Launching a startup is easy, but if you don’t have a great promotional strategy,
your bootstrapped company is unlikely to succeed in the highly competitive market. That’s
the hard truth.
Know who your target audience is
Define what success means to you
Focus on Core Metrics
Meet your potential customers where they’re at
Prepare Budget and Timeline
Review and Adjust
Create good content for your campaigns
Make your content available
Consistently create quality content
When you launch a content strategy to promote your business, you need
to remember that it will require constant tinkering. Creating great content on a regular basis
is the fundamental secret behind all successful content marketing plans. You can’t stop once
you have built a sizable audience.