Only 33 percent of Fortune 500 firms still blog; yet, those who do attract 55 percent more visitors to their websites. Search engines index their websites four times as much. This shows up in the return-on-investment (ROI) on blogging.
A blog gives you more exposure on the internet. You do not have to stick to your business. Your writing can be creative, yet professional. Let’s say you own a jewelry store. You can write on some of the most credible jewelry stores in your area; or the most weird jewelry designs available in your city. This will give you more exposure as people looking for answers to those questions will find your website.