Case Study
Big Realty
How a real estate agency in the Rio Grande Valley developed a robust online presence
Overview
When Big Realty wanted to capture the attention of the RGV through online means, they turned to CODESM’s experienced marketing team for help. CODESM’s implementation of a wide variety of ads, social media, and blogs helped to differentiate Big Realty from the competition and garner them the online traction they needed to reach their business goals.
The Challenge
Big Realty had big plans to offer their real estate services in the greater McAllen area, but they needed to improve their online presence in order to get the attention of their target audiences. Navigating multiple online channels and delivering a consistent, branded message were essential to their online success. In order to achieve their goals, they chose CODESM’s Marketing-as-a-Service approach.
The Approach
CODESM’s solution was to leverage a number of online marketing approaches to build a robust online presence. For example, CODESM implemented a number of social media ads targeted to Big Realty’s preferred audiences and set to appear on the social media platforms that these audiences used most. In addition, CODESM managed their social media accounts in order to generate a strong following and spread brand awareness. CODESM also created blogs designed around carefully researched keywords in order to both educate potential clients and boost Big Realty’s presence in the search results. Additional approaches, such as creating a set of branded keychains, worked together with these online initiatives to make Big Realty top-of-mind for potential clients.
Integrated Marketing & Branding
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Video Marketing
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Billboards
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Reputation Management
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Conversion Rate Optimization
Optimization of the marketing funnel to drive high-quality traffic and convert leads into loyal customers, increasing conversions and boosting ROI.
Enterprise-level Analytics
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Marketing Strategy & Plans
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Media Planning & Placement
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Tailored Solutions & Targeting
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Social Media Management
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Communication Strategy
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Content Planning
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Graphic Design
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Website Design & Development
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Direct Mail Marketing
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Search Engine Optimization
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Content Creation
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Commercial Photography
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Traditional Marketing
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Email Marketing
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Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Big Realty expanded its online presence and brand awareness.
- All
- Social Media
- Website
- Video
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Website
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Print
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Website
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Social Media
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Website
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Social Media
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Social Media
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Print
Conclusion
CODESM’s work with Big Realty supported expansion of their brand awareness and generated more leads and clients. With a robust online presence, Big Realty was also able to stand out from the competition and articulate their unique and desirable differences to their target audiences.