Case Study
Dr. Ruby
How Dr. Ruby establish itself as a leading healthcare in the Rio Grande Valley.
Overview
How a medical aesthetics practice in McAllen built brand awareness and visibility in the Valley.
When Dr. Rubey Aesthetics and Wellness wanted to expand awareness of their brand among their target audiences, they turned to CODESM to accurately and effectively represent their unique selling points. Through a marketing approach focused primarily on social media, CODESM showcased Dr. Ruby’s distinctive offerings across the most effective channels.
The Challenge
Dr. Ruby had unique aesthetics services to offer the wider McAllen community. However, they lacked visibility and awareness among their target audiences, and many potential customers did not understand the benefits of the services they had available. To help educate these audiences, they turned to CODESM’s suite of marketing experts to develop and implement a marketing approach that helped them meet their goals.
The Approach
CODESM’s solution was to create a powerful social media presence that focused primarily on educating target audiences about the Dr. Ruby brand and the services they had to offer. This strategy focused on Dr. Ruby’s unique selling points, the benefits of their services, and more.
In addition to creating an active social media presence and a growing group of followers, CODESM’s marketing approach also included certain print items, such as business cards. These items supported the overall marketing efforts and allowed Dr. Ruby to get its information in front of more potential customers.
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CODESM’s work with Ronin in 2022 expanded their brand and online presence.
- All
- Social Media
- Website
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Print
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Social Media
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Print
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Website
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WebsiteConclusion
CODESM’s work with Dr. Ruby resulted in a growing social media presence and widespread awareness of the Dr. Ruby brand. As a result, Dr. Ruby saw an uptick in leads and conversions from customers who had gained an understanding of the value of their offerings.