Case Study
Dynamics Sports Medicine
How a premier sports medicine clinic established itself as the gold standard of care in the Valley.
Overview
Dynamic Sports Medicine was looking for a way to establish itself as the go-to sports medicine clinic in the Rio Grande Valley for both athletes and active individuals alike. They turned to CODESM for branding and marketing support that could leverage their USPs to distinguish them from other chiropractic providers. By building their messaging, branding, and strategy, CODESM positioned Dynamic Sports Medicine as an athlete-trusted provider of the very latest in sports medicine.
The Challenge
Dynamic Sports Medicine had to compete with many other chiropractors in the RGV and successfully reach their target audience of active individuals and athletes. In order to do so successfully, they needed a way to stand out from other chiropractors and establish themselves as leading experts in the field. Rather than prepare a marketing campaign themselves, they turned to the experts at CODESM for an effective approach to showcasing their brand.
The Approach
CODESM’s solution was to create branding and a messaging strategy that put Dynamic Sports Medicine’s unique offerings in front of the target audiences. Their first step was to create a messaging strategy focused on the clinic’s unique selling points (USPs) and their target audiences. Based on that strategy, the experts at CODESM then developed a new website. Visually compelling and conversion driven, this site represented the brand’s USPs in a persuasive manner and served as a place where consumers could go after encountering any of their other marketing initiatives. Once developed, the strategy and website became a platform for promoting Dynamic in other ways. From regular newsletters to print materials to periodic blogs and an active social media presence, these efforts created leads and earned conversions while building their local reputation within the Valley.
Integrated Marketing & Branding
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Video Marketing
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Billboards
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Marketing Automation
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Reputation Management
Protection and enhancement of brand reputation across social media channels and online platforms, building and maintaining a positive public image.
Conversion Rate Optimization
Optimization of the marketing funnel to drive high-quality traffic and convert leads into loyal customers, increasing conversions and boosting ROI.
Enterprise-level Analytics
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Print Fullfilment & Coordination
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Marketing Strategy & Plans
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Media Planning & Placement
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Tailored Solutions & Targeting
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Social Media Management
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Communication Strategy
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Content Planning
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Graphic Design
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Website Design & Development
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Direct Mail Marketing
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Search Engine Optimization
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Content Creation
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Commercial Photography
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Traditional Marketing
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Email Marketing
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Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Since we began working with Dynamic Sports Medicine, we have helped this client become a trusted presence within the Valley.
- All
- Social Media
- Website
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Social Media
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Print
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Website
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WebsiteConclusion
Since beginning with Dynamic Sports Medicine, CODESM has helped them expand brand awareness and earn conversions from individuals within their target audiences. These successes have set Dynamic up to build a growing reputation as one of the most advanced and accessible sports medicine providers around.