Case Study
Greater State Bank
Overview
As a community bank with big-bank services, Greater State Bank needed to make potential customers aware of the unique benefits it had to offer over larger institutions. By building consistent branding across multiple marketing channels, CODESM was able to create a powerful brand identity that successfully targeted potential customers and provided a platform for promoting new products and services.
The Challenge
Greater State Bank was set to serve the financial needs of its clients with a full suite of products, a dedication to personal customer service and a long history of banking success. However, it needed a way to position itself as a preferred choice over larger financial institutions and their perceived ability to offer a better banking experience. They required an assertive marketing campaign focused on the values that set them apart. For that, they turned to the marketing experts at CODESM.
The Approach
CODESM’s approach was to use multiple marketing channels to deliver a focused message to potential customers. Using GSB’s dedication to a greater banking experience and their community-focused customer service, as a focal point, CODESM began to promote GSB across the website, social media, flyers, and more. At the heart of this effort was an effort to reposition GSB as a financial institution that had the products of larger banks but the personal focus of smaller banks.
Once Greater State Bank’s messaging was well-established across these platform, CODESM was able to promote new products and services across these same marketing channels, without diluting the bank’s central brand values. Mortgage loans, new accounts and even a new location were successfully promoted in accordance with Greater State Bank’s established messaging.
Creatives
Bedrock Communities expanded their online presence and overall growth.
- All
- Social Media
- Website
The Results
+50%
Increase in Leads (YoY)
1.5x
Engagement on Social Media (YoY)
+70%
Website Traffic Increase (YoY)
+85%
Growth in Print and Promotional Reach (YoY)
5x
Increase in Community Event Participation (YoY)
Conclusion
CODESM’s work with Greater State Bank has helped the financial institution establish itself as a valued member of the communities in which it has branches. In addition, CODESM has helped GSB to grow its products and offerings through effective and targeted marketing so that the institution can continue to meet the financial needs of its customers.