Case Study
Mercado District
How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
Overview
The Mercado District needed a way to effectively promote its food hall business and establish itself as an RGV destination. They turned to CODESM for a holistic and robust approach. By developing a unique messaging strategy and multi-channel approach, CODESM was able to establish The Mercado District as one of the area’s most desirable locations.
The Challenge
As the first food hall in the region, The Mercado District offered McAllen a vibrant, artisanal community of 28 businesses and 9 distinct eateries showcasing the area’s best chefs, crafters, and curators. Its challenge was not only to brand itself as a destination in the community, but also to brand its individual eateries and create a cohesive message for the entire experience. For assistance, it turned to CODESM,
whose diverse marketing experts brought together a cohesive and powerful marketing campaign.
The Approach
CODESM’s solution was to create a holistic marketing approach. This approach leveraged multiple marketing channels to deliver a cohesive messaging strategy focused on The Mercado District’s unique selling points (USPs). CODESM identified these USPs and crafted a powerful messaging strategy to unify each of Mercado’s individual marketing campaigns.
Once developed, these tools became part of a marketing campaign that leveraged top marketing channels. These channels included an organic Facebook and Instagram social media strategy that presented carefully chosen content and images to promote Mercado’s USPs and highlight individual eateries and businesses. In addition, CODESM sought to dominate the search resu lts for related keywords through a robust SEO and content marketing approach. In order to drive interest through the holidays and to drive commuters toward Mercado during the slower lunch hours, CODESM also developed a variety of themed campaigns and a lunch special campaign.
Integrated Marketing & Branding
Have unified branding and messaging across all channels and platforms.
Search Engine PPC Ads
Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.
Video Marketing
We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.
Social Media Advertising
Build visibility for your brand with paid advertising across your preferred social media channels.
Billboards
Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.
Marketing Automation
Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.
Reputation Management
Protection and enhancement of brand reputation across social media channels and online platforms, building and maintaining a positive public image.
Conversion Rate Optimization
Optimization of the marketing funnel to drive high-quality traffic and convert leads into loyal customers, increasing conversions and boosting ROI.
Enterprise-level Analytics
Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.
Print Fullfilment & Coordination
Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.
Marketing Strategy & Plans
Develop a marketing strategy that connects you with potential customers and gets them to take action.
Media Planning & Placement
Reach your audience at the right time and in the right place.
Tailored Solutions & Targeting
Enjoy a flexible partnership that offers as many or as few services as you need.
Social Media Management
Create and run effective ads tailored to each unique social channel and target audience.
Communication Strategy
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Content Planning
Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.
Graphic Design
Create visually compelling and professional designs that effectively communicate your brand's message across digital and print media, ensuring a cohesive and impactful visual identity.
Website Design & Development
Build the kind of website your business deserves with the aim on optimal conversions.
Direct Mail Marketing
Incorporate traditional marketing methods to reach your target audience in the most effective channels.
Search Engine Optimization
Use powerful Google Ads to reach people who are searching for your product or service.
Content Creation
Craft compelling, branded content that moves consumers through the sales funnel, turning leads into paying customers.
Commercial Photography
Capture the attention of your target audience with professional photography and re-touching services.
Traditional Marketing
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Email Marketing
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.
- All
- Social Media
- Website
- Video
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Website
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Social Media
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Website
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Social Media
mercado-website-creative_1
Website
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Print
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Print
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PrintThe Results
+2800%
Increase in Leads (Within 6 Months)
<$0.01
Cost per Engagement with Facebook Video
90,000
Facebook Post Engagements (with $100 Budget)
20%
Avg. Increase in Organic Clicks from Google (MoM)
#1
Position in Google for Target Query
Conclusion
Since beginning to work with The Mercado District in 2020, CODESM has helped Mercado to expand brand awareness in the McAllen area and establish itself as a desirable food, shopping, and entertainment destination in the Valley.