Case Study
PRIME Steak & Seafood
How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
Overview
PRIME Steak & Seafood was looking for a way to establish itself as a leading steakhouse in the Rio Grande Valley and turned to CODESM for a holistic and robust approach. By building their messaging, branding, and strategy, CODESM delivered dramatic results and established PRIME as the steakhouse to choose in the area.
The Challenge
As the new restaurant in town, PRIME Steak & Seafood was in danger of being overlooked in favor of McAllen’s more established steak places. They needed a way to position themselves as the leading steakhouse in the market. Rather than prepare a marketing campaign themselves, they turned to the experts for a fresh, appealing, and effective way of promoting their brand in the McAllen area.
The Approach
CODESM’s solution was to create a holistic marketing approach. This approach leveraged multiple marketing channels to deliver a cohesive messaging strategy focused on PRIME’s unique selling points (USPs). CODESM identified these USPs, crafted a powerful messaging strategy, developed impeccable branding, and created powerful photos and videos to visually capture consumers’ attention.
Once developed, all of these tools became part of a marketing campaign that leveraged top marketing channels. These included an organic Facebook and Instagram social media strategy that presented enticing images and carefully chosen content to communicate PRIME’s USPs and messaging strategy. In addition, CODESM sought to dominate the search results for steakhouses through a robust SEO and content marketing approach. CODESM also targeted travelers and leveraged PRIME’s proximity to McAllen’s convention centers and hotels through Yelp and Trip Advisors.
The Results
+860%
Increase in Website Traffic (YoY)
+680%
Increase in Organic Traffic (YoY)
20%
Avg. Increase in Leads (MoM)
#1
Position in Google for Target Query
3x
Increase in Online Bookings (YoY)
Conclusion
Since beginning to work with PRIME in early 2021, CODESM has helped PRIME expand brand awareness in the McAllen area and develop a positive brand image among its target audiences. Dramatic rises in online bookings, phone calls and other results have established PRIME as a desirable steakhouse dining location in the RGV. As PRIME builds on these successes, they rely on CODESM to continue ensuring an impeccably branded and expertly executed marketing approach.