Case Study
Ronin
How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
Overview
Ronin Ramen Noodle Bar needed a marketing foundation that would support its expansion into McAllen. By building branding, messaging, and strategy, CODESM created a powerful brand identity for Ronin that could be leveraged across locations and marketing initiatives to achieve Ronin’s goals.
The Challenge
When Ronin Ramen Noodle Bar was set to expand its brand from Edinburg into McAllen, it needed a way to keep its brand cohesive and appealing across multiple locations. They required a solid marketing foundation that was as distinctive as their menu of Japanese soul food. For assistance, they turned to the marketing experts at CODESM.
The Approach
CODESM’s approach was to bring Ronin’s multiple strengths together into a cohesive brand that was powerfully displayed across print and online locations. This approach began with the creation of a messaging strategy that identified Ronin’s unique selling points (USPs) and provided a structure for all of Ronin’s marketing efforts. CODESM also crafted a visually stunning and conversion-driven website for the business and developed the tools Ronin needed to implement consistent and powerful marketing campaigns. These tools included videos and photographs, an upgraded social media presence, and more, all focused on delivering a vibrant, robust foundation for successful marketing.
Integrated Marketing & Branding
Have unified branding and messaging across all channels and platforms.
Communication Strategy
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Graphic Design
Create visually compelling and professional designs that effectively communicate your brand's message across digital and print media, ensuring a cohesive and impactful visual identity.
Website Design & Development
Build the kind of website your business deserves with the aim on optimal conversions.
Commercial Photography
Capture the attention of your target audience with professional photography and re-touching services.
Traditional Marketing
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Creatives
Since the beginning of our journey, CODESM has helped Ronin expand their digital presence.
- All
- Social Media
- Website
- Video
- Photography
PS1H7674E
Photography
ronin-print-creative_1
Print
DSC_3674 (1)
Photography
ronin-website-creative_3
Website
DSC_3696
Photography
PS1H7611 (2)E
Photography
ronin-website-creative_1
Website
ronin-social-creative_1
Social Media
ronin-social-creative_2
Social Media
DSC_3692 (1)E
Photography
ronin-website-creative_2
Website
PS1H7545-HDRE
Photography
ronin-print-creative_2
Print
DSC_3721 (2)
Photography
ronin-print-creative_3
Social Media, Email
DSC_3713 (1)E
Photography
DSC_3808 (2)
Photography
DSC_3774
PhotographyThe Results
+900
Google Business Actions
<$0.01
Cost per Reach on Facebook
135,000
Facebook Reach
#1
Position in Google for Target Query
230,000
Google Business Views
Conclusion
CODESM’s work with Ronin Ramen Noodle Bar helped the restaurant attract dramatically more leads, especially to its new McAllen location, while also developing a powerful online presence and distinctive brand that encompassed both of their locations. As a result, Ronin is set to expand its marketing efforts in a way that is consistent, cohesive, and compelling among target audiences throughout the RGV.