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Case Study



Smart Center of San Juan

How an automotive dealership created a successful launch of a smart car center.

Overview

Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this exciting automotive advance to the Rio Grande Valley. By developing targeted digital advertising and visually compelling print marketing, CODESM was able to intelligently engineer a successful launch for the client.

The Challenge

CODESM’s challenge was not only to introduce a new automotive product, but also to help consumers understand the new concept and its advantages. Generating excitement and interest would be key in creating a launch that ultimately boosted both the client’s ROI and their reputation.

The Approach

CODESM’s solution was to develop benefits-focused digital and print ad campaigns that were targeted to CODESM’s solution was to develop benefits-focused digital and print ad campaigns that were targeted to Mercedes-Benz’s preferred audiences. These campaigns included Google Ads focused on industry-relevant search terms, as well as Facebook ads targeted to the client’s preferred demographics and geographic area. In addition, magazine ads were placed in publications read by the target audiences. Each of these campaigns emphasized benefits, such as fuel economy and low rates, that would generate excitement and action among consumers. CODESM also developed a vibrant social media presence that grew the client’s followers and brand awareness. From this platform CODESM was able to generate excitement and distribute information about the smart car center in San Juan.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Billboards

Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Protection and enhancement of brand reputation across social media channels and online platforms, building and maintaining a positive public image.

Conversion Rate Optimization

Optimization of the marketing funnel to drive high-quality traffic and convert leads into loyal customers, increasing conversions and boosting ROI.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

Create visually compelling and professional designs that effectively communicate your brand's message across digital and print media, ensuring a cohesive and impactful visual identity.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Craft compelling, branded content that moves consumers through the sales funnel, turning leads into paying customers.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Creatives

Mercedes-Benz powerfully promoted their smart car center within the RGV.

  • All
  • Social Media
  • Website
  • Print

Conclusion

CODESM’s work with Mercedes-Benz on their smart car center led to excitement and awareness of the launch. As a result, Mercedes-Benz was able to enjoy a successful launch and sustained interest that built upon their brand reputation in the Rio Grande Valley.

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