Case Study
Tip of the Tongue Rehab
How a pediatric rehab facility created a brand and connected with clients throughout the RGV
Overview
When Tip of the Tongue wanted to create a brand that was compelling enough to win new clients to their pediatric rehab facility, they chose CODESM to help them craft the right look. Through a multi-channel marketing approach, CODESM developed a vibrant representation of the client’svalues and boosted business across the Valley.
The Challenge
Tip of the Tongue offered experienced and tailored pediatric rehab services within the Valley, but they lacked a cohesive brand and messaging strategy that could win over potential clients. They needed to reach potential clients throughout the Valley, but first they needed a brand that differentiated them from other rehab facilities. To achieve these goals, they partnered with CODESM’s talented marketing team.
The Approach
CODESM’s solution was to create a multi channel marketing approach that focused on the unique selling points (USPs) that make Tip of the Tongue different. This approach started with brand development and a communication strategy that focused on their USPs. Once those were formulated, CODESM used them to create a cohesive and compelling marketing initiative. This effort included managing Tip of the Tongue’s social media accounts in order to cultivate a large and engaged following, and using search engine optimization to make the rehab facility more visible in online searches. In addition, CODESM created directory listings, and formulated print materials such as trade show materials and printed products that stood out. The result of this thoughtful, targeted, and creative approach was an uptick in engagement, leads, and conversions as Tip of the Tongue became a well-known rehab facility in the Rio Grande Valley.
Integrated Marketing & Branding
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Video Marketing
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Billboards
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Reputation Management
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Conversion Rate Optimization
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Print Fullfilment & Coordination
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Marketing Strategy & Plans
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Media Planning & Placement
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Social Media Management
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Communication Strategy
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Content Planning
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Graphic Design
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Website Design & Development
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Direct Mail Marketing
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Search Engine Optimization
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Content Creation
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Commercial Photography
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Traditional Marketing
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Email Marketing
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Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Tip of the Tongue expanded their brand and online presence.
- All
- Social Media
- Website
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Website
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Print
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Print
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Print
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Social Media
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Website
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Social Media
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Print
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Website
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PrintConclusion
CODESM’s work with Tip of the Tongue resulted in a strong, differentiated brand for potential clients. As a result, CODESM was able to support Tip of the Tongue’s goals and help them provide their tailored and compassionate support to more families.