Tools

UTM Builder

UTM Link Builder – Track Your
Marketing Campaigns

Generate UTM tracking links in seconds to monitor your
campaign performance in Google Analytics and other
analytics platforms.

What Are UTM Parameters?

UTM parameters are tags added to your URLs that help you track the effectiveness of your marketing campaigns across different channels. When someone clicks a URL with UTM parameters, the data is sent to your analytics tools, allowing you to see exactly where your traffic is coming from.

How to Use the UTM Builder

  1. Enter your destination URL in the “Website URL” field
  2. Fill in the campaign parameters:
  • Source (required): Where the traffic comes from (e.g., facebook, newsletter, google)
  • Medium (required): The marketing channel (e.g., cpc, email, social)
  • Campaign Name (required): Your specific campaign identifier (e.g., summer_sale_2024)
  • Term (optional): For tracking paid keywords
  • Content (optional): To differentiate similar ads or links

Your generated URL will automatically appear below the form, ready to be copied and used in your campaigns.

UTM Parameter Guide

Required Parameters

  • utm_source: Identifies the traffic source
    • Examples: google, facebook, newsletter
    • Best for: Tracking which platform sent the traffic
  • utm_medium: Identifies the marketing medium
    • Examples: cpc, email, social, banner
    • Best for: Distinguishing between different types of marketing efforts
  • utm_campaign: Names your specific campaign
    • Examples: spring_sale_2024, product_launch, black_friday
    • Best for: Grouping all related campaign activities together

Optional Parameters

  • utm_term:: Identifies search terms and keywords
    • Examples: running_shoes, organic_coffee
    • Best for: Tracking specific keywords in paid search campaigns
  • utm_content: Distinguishes between similar content
    • Examples: blue_button, header_link, image_ad
    • Best for: A/B testing and content-specific tracking

Generate Campaign URL

Frequently Asked Questions

  • What is a UTM code and why do I need it?

    UTM codes are tracking parameters added to your URLs that help you monitor where your website traffic comes from. They're essential for measuring the success of your marketing campaigns across different channels like social media, email, and advertising. When someone clicks a link with UTM parameters, this data is sent to your analytics tools, giving you precise insights into which marketing efforts are driving the most traffic and conversions.

Want to see what we’re capable of?

See what it means when our best interest is your best interest.

Explore Case Studies